![]() When the animation and the graphic designs are used to sell products or services, it is known as multimedia advertising. Multimedia plays a vital role in advertising, creating a huge influence in the market and gaining popularity. In advertising, promoting products require an effective medium able to catch the interest of the targeted market. You must have seen lots of impossible things happening in TV commercials and wondered how people fly in the air or jump off from high buildings without getting hurt. Multimedia in Advertising and Film Making (A) True: Desktop publishing software is increasingly integrating rich media content tools, making it easier than ever to produce complex content for multiple uses without specialized knowledge of HTML, Flash or other programming. Desktop publishing software can produce complex content for multiple uses without specialized knowledge of HTML, Flash or other programming. (E) None of these: This option is invalidÄ¢. (D) Print design: Desktop publishing traditionally meant print design. ![]() Desktop publishing software is increasingly integrating rich media content tools, making it easier than ever to produce complex content for multiple uses without specialized knowledge of HTML, Flash or other programming.Äesktop publishing traditionally meant _. While desktop publishing traditionally meant print design, today it also embraces other forms of publishing including Web design, animation, video, audio, mobile delivery, and other rich media content. ![]() This eliminates most of the elements of uncertainty in the printing process. Multimedia also allows the printer to preview the different options before deciding the best choice for his or her publication. Further, it allows the developer to view and review his product trying out various combinations, alterations and effects for font, layout and colour before he or she can finalize his/her publication. Multimedia knowledge in the print and publishing industry allows the use of video and still images to be integrated into documents at the pre-print stage. The publishing industry has adopted multimedia techniques to make their products more slick and professional and their processes faster and more effective. Computer technology has increased the potency and power of the print media, making it far more visually stunning and internationally acceptable. ![]()
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